FP&A Today From Big Four to Fiverr: How Esti Levy Dadon scaled Finance at the Gig Marketplace
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Sep 9, 2025 Esti Levy Dadon, the Executive VP Finance at Fiverr, transitioned from public accounting at Ernst & Young to build Fiverr’s finance team from scratch. She shares her insights on preparing for the company's IPO in 2019 and establishing a robust forecasting model for a rapidly changing marketplace. Esti discusses the challenges of balancing aggressive growth with solid controls and the importance of hiring talented FP&A professionals. She also emphasizes the value of a mindset shift for finance leaders to truly connect with the business.
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Joining Fiverr To Build From Scratch
- Esti left EY to join Fiverr because she wanted to build and be part of a growing company.
- She arrived to a tiny finance team and had to implement infrastructure to handle millions of transactions.
IPO Prep Demands Forecasting Muscle
- Preparing for IPO needs clean accounting and a robust forecasting muscle for external guidance.
- Transaction marketplaces like Fiverr add complexity because revenue isn't recurring like SaaS.
Staff The Right Roles As You Scale
- Hire controllers, FP&A, IR, treasury, tax and stock admin as scale and public requirements grow.
- Add specialized roles pre- and post-IPO to handle accounting rigor and cash management effectively.