Which?

Why are mobile phones getting so big?

Jun 17, 2025
The podcast delves into the growing trend of oversized smartphones, exposing consumer frustration over the lack of smaller options. Insights from surveys reveal concerns about portability and ease of use. Listeners also get tips on how to shop for compact devices, including an exclusive recommendation for a small smartphone worth considering. Additionally, there are enticing offers for joining a consumer organization that provides valuable product reviews and personalized advice.
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ADVICE

Understanding Bigger Phone Trend

  • Recognize that pocket size issues aren’t from shrinking pockets but increasing phone sizes.
  • Understand big phone trends include Apple's shift from small models like the iPhone SE to bigger ones like the iPhone 16e.
INSIGHT

Popularity of Small Phones Declining

  • Phone manufacturers have mostly stopped making smaller phones, despite many consumers preferring them.
  • One in three Which? members find modern smartphones too large to comfortably use or carry.
ADVICE

Finding Smaller Phones Today

  • To find a small phone, look at secondhand or refurbished markets for older models.
  • Consider folding phones that fold to pocket-friendly sizes, though they are expensive and thicker than typical phones.
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