314: The Real Estate Social Media Dilemma

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal?

This isn’t just a tech question. It’s a mindset one. We’ve seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it’s super niche? Surely people don’t want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?)

In this chat, we go deep into:

• Why being relatable actually helps your business

• How your vibe really does attract your tribe

• The pros and cons of multiple social accounts

• Tips on account types (creator, personal, or business?) and how they affect your reach

• Why your follower count isn’t the goal anymore

• How to mix business and life without losing either

• The mindset blocks keeping you from showing up

• And what really matters when it comes to social media success (hint: it’s not the algorithm)

Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online.

If you’ve ever worried that people will think you’re not “professional enough” for having a personality online—or you’ve found yourself spiraling about whether to blur your kids’ faces—this one is for you.

Products, People & Previous Episodes Mentioned:

• Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts?

• Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY  to get a $50 discount when you join!)

• Shannon McKinstrie’s (past guest ep #274) “Good Content” Podcast

• Hustle Humbly episode #308 with Tori Sprakel on branding

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Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

 

🔑 Key Quotes & Takeaways

1. "You're not a business and then a person separately. You're a person who runs a business." — Alissa

2. "It’s not a content problem—it’s a mindset problem." — Katy

3. "People aren’t on Instagram to shop for houses. They’re there to connect, be entertained, and feel inspired." — Alissa

4. "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa

"The more relatable you are, the more people want to support you." — Katy