Communicating with Ros Atkins 7. Martin Lewis, personal finance journalist and campaigner
Jun 28, 2024
Ros Atkins speaks with Martin Lewis, a personal finance journalist and campaigner, about effective communication. They discuss relatable communication in personal finance, clear messaging strategies, rules for communication with audiences, and pursuing clarity through open feedback and active listening.
AI Snips
Chapters
Transcript
Episode notes
Write Like You Speak
- Write like you speak, avoiding overly complicated words.
- Focus on clarity and break down complex information using bullet points and lists.
Repeat Key Information
- Summarize key points with bullet points and bold headings.
- Repeat information multiple times for better retention (tell them, then tell them again).
Graphics as Notes
- Martin Lewis uses on-screen graphics primarily as personal speaking notes, not just for the audience.
- He meticulously writes and rewrites these graphics to refine his explanation.