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Communicating with Ros Atkins
7. Martin Lewis, personal finance journalist and campaigner
Jun 28, 2024
Ros Atkins speaks with Martin Lewis, a personal finance journalist and campaigner, about effective communication. They discuss relatable communication in personal finance, clear messaging strategies, rules for communication with audiences, and pursuing clarity through open feedback and active listening.
14:59
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Quick takeaways
- Understanding a subject thoroughly through questions before communicating enhances clarity.
- Presenting complex topics in a straightforward manner with bullet points improves audience understanding.
Deep dives
Understanding Through Questions and Simplified Communication
Martin Lewis emphasizes the importance of using questions to understand a subject thoroughly before communicating it. By jotting down questions and seeking answers, he ensures clarity in his messages. Lewis advocates for writing in a colloquial, accessible style, prioritizing simplicity and friendliness. He believes in presenting complex topics in a straightforward manner with bullet points and lists to enhance understanding.
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