HYBE America CEO Scooter Braun Talks Career Ups & Downs
Oct 10, 2024
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Scooter Braun, CEO of HYBE America and renowned music manager, shares insights into his impactful career and personal journey. He reflects on challenges like divorce and parenting while emphasizing the importance of current relationships. The conversation explores the evolution of artist-manager dynamics and Braun's vision for artist empowerment in the changing music landscape. He discusses the dual focus on promoting international talent and local acts, as well as the transformative role of AI in music, underscoring the vital essence of human emotion in creativity.
Scooter Braun's career shift emphasizes the importance of prioritizing family and personal relationships over a demanding work schedule.
The podcast highlights the evolving dynamics in the music industry, showcasing how technology empowers artists and fosters innovative talent development strategies.
Deep dives
Transitioning Roles in the Music Industry
A significant change in career trajectory is explored, highlighting the decision to step away from managing musicians after 23 years. This shift came after personal challenges, including navigating a divorce and prioritizing family over a relentless work schedule. The speaker reflects on the necessity of this change, recognizing the impact of being too consumed by work on personal relationships, especially with children. By redefining his role in the industry, he now focuses on a select few clients, emphasizing a supportive relationship rather than a conventional management dynamic.
Developing New Strategies in the Music Market
The discussion reveals a strategic balance in managing both Eastern acts and developing local talent in the global music market. Partnerships with prominent labels and innovative platforms like Weverse illustrate the integration of fan engagement into business strategy. The speaker showcases a commitment to discover and nurture new artists while leveraging technology for broader reach, often relying on regional talents who understand current trends. This proactive approach includes acquisitions and forming alliances to solidify the organization’s standing in a rapidly evolving industry.
The Evolution of Artist-Industry Relationships
The evolving dynamics of the artist and industry relationship is addressed, indicating a shift towards artist empowerment in the modern landscape. As access to audiences becomes more direct through technology, artists now possess greater leverage and autonomy. There's a focus on the necessity for dedicated teams that support artists in navigating the complexities of the industry as it transforms. The future is highlighted with anticipation of how emerging technologies like AI will reshape music creation and distribution, while the core of artistic expression remains rooted in human emotion.
Live, from Bloomberg Screentime, HYBE America CEO Scooter Braun sat down with Bloomberg's Lucas Shaw to discuss his career ups and downs and what's to come.