Max Cavalera / Mike Tonsetic (Concept Cafes)

Max Cavalera reminisces about an unforgettable experience at the Sonic Temple festival, highlighting the electrifying performances and crowd reactions that made it one of Soulfly's best shows ever. He recounts the intense energy of the crowd demanding an encore. Cavalera also shares the unique excitement of balancing small club gigs with massive festival stages, and the joy of re-recording classic Sepultura tracks with improved sound quality. Throughout, he emphasizes the raw, unfiltered passion that drives his performances and projects. Max Cavalera discusses the process of translating lyrics from Portuguese to English for his early music and its impact on the songwriting. He recalls learning English by translating Black Sabbath albums with a dictionary. Max mentions his experiences rerecording old albums like "Schizophrenia" and how these rerecordings retain some imperfections from the original. Additionally, Max talks about his ventures into the coffee business with products like Blood Brothers coffee and Soulfly Healer coffee that are produced by Concept Cafes. 

Mike Tonsetic from Concept Cafes discusses his unique approach to combining metal music and coffee. He emphasizes the immersive experience they aim to create, drawing inspiration from the metal scene and ensuring high-quality, specialty coffee with engaging packaging. Mike explains the collaborative process with bands to match their preferences, resulting in a product both artists and fans can enjoy. The company prioritizes ethical sourcing, working with indigenous women farmers and ensuring fair working conditions. He also highlights the health benefits of coffee, contrasting it with energy drinks and other caffeinated products. He emphasized that premium coffees like Kona and Jamaican Blue Mountain are priced high due to their rarity, not necessarily superior quality compared to Brazilian or Colombian beans. Highlighting innovation, he praised new fermentation techniques from regions like Tanzania and Colombia, which enhance coffee flavors significantly. Mike also described their unique approach of collaborating with metal bands like Cannibal Corpse, blending subcultural elements with high-quality coffee to create artist-supportive products. This strategy extends to various subcultures, aiming to offer genuine experiences and foster cross-cultural appreciation.

Get your Blood Brothers and Healer Coffees at https://www.conceptcafes.com 

Joshua Toomey on Facebook/Twitter @talktoomeytalk 

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