Why Every Creator Needs to Understand Intellectual Property | RR290

Do you really know how to protect what you’ve created?

Céleste Reumert Refn, an expert in intellectual property, joins me to break down the world of trademarks, copyrights, and protecting your ideas. With her Danish background and global perspective, Céleste explains why protecting your intellectual property is vital—not just for big companies but for anyone who creates something unique. She shares fascinating stories, from Taylor Swift’s battle over her music rights to the importance of safeguarding even the smallest details, like packaging design.

We also talk about the role of creativity in using tools like AI and how refining your inputs can make your work both unique and protectable. Céleste emphasizes that everything you pour your time and effort into has value, and protecting it ensures it stays yours

Highlights:

• There’s no such thing as a global trademark; protecting your work requires navigating laws in different countries.
• AI-generated content can be legally protected if you creatively refine and customize the inputs.
• Failing to enforce trademarks can cause you to lose them—just ask Sony about "Walkman."
• Using your personal name for a business can have long-term risks if things go south.
• Every creation, from a product to a program, deserves protection through intellectual property laws to safeguard its value.

Connect with Céleste:

Website: https://www.grandipr.dk/

LinkTree: https://linktr.ee/celestereumert

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