Ep 518: Small Fish, Big Sharks: How Startups Can Swim Smarter in competitive markets

Fernando Noodt steps back into the host's chair from last week's SBC Summit Americas for today's episode of iGaming Daily, sponsored by Optimove.

And today's guest is none other than Optimove's very own Motti Colman, VP of Revenue. Motti joins to discuss the challenges faced by gaming operators, particularly in scaling their operations amidst competition and rapidly evolving regulatory environments.

Fer and Motti discuss the high competition, heavy regulation requiring businesses to walk a "very thin path," and lower margins operators face when trying to scale, the evolution of the competitive landscape makes it significantly harder for smaller and new operators, touching on SEO, affiliation, paid ads and more. As well as customer retention, and owning customer loyalty.

The guys also discuss the Brazilian market, with Motti sharing insights on conversion rate and FTDs since the market became regulated. Motti gives advice for smaller companies navigating the market and the richer competition, the use of gamification, and how technology such as AI can help level the playing field.

Host: Fernando Noodt
Guests: Motti Colman
Producer: Anaya McDonald
Editor: Scott Fulton

iGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.