The TED AI Show
How AI will transform dubbing in Hollywood w/ Scott Mann
Oct 1, 2024
Scott Mann, Founder of Flawless, is reshaping Hollywood dubbing with AI, aiming for authentic viewer experiences. He reveals how AI can make stars like Robert DeNiro speak perfect Spanish, revolutionizing filmmaking and dubbing. The conversation dives into the importance of high-quality dubbing, challenges in traditional methods, and the exciting potential of neural rendering techniques. Mann also discusses the balance between creativity and technology, addressing ethical considerations and the need to protect artists' rights in this rapidly evolving landscape.
40:44
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Quick takeaways
- AI technology has the potential to revolutionize dubbing by providing accurate lip-syncing, enhancing the overall viewing experience.
- The integration of AI in filmmaking must prioritize protecting artists' rights, ensuring fair compensation and respect for their creative contributions.
Deep dives
The Challenges of Dubbing and Subtitling
Watching movies or TV shows in a foreign language presents significant challenges, particularly in dubbing and subtitling. Subtitles can detract from the visual experience, causing viewers to miss important plot details as they focus on reading the text. Dubbing, meanwhile, often suffers from poor translation and inconsistent lip-syncing, which can break immersion and create a disconnected viewing experience. This problem is compounded by the complex nature of translating dialogue accurately while fitting it to the original actor's mouth movements, making both methods less than ideal for audiences.
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