How Marketers Boost Their Appeal to Gen Z

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Zers. Sixty-seven million strong, Gen Zers, who were born between 1995 and 2012, have started to draw some sharp distinctions from their millennial predecessors (not to mention previous generations). For marketers who want to engage the Gen Z cohort effectively, safety is the baseline. And unlike, say, Gen Xers or baby boomers, Gen Zers are not so much interested in what’s being marketed, but how companies market their products and services and why. Russell shares some key insights about how what makes this increasingly influential generation tick.