

🫘 "Decaf is king" — Coffee's decaf surge. Amazon's river strategy. Fanatics' Comic-Con of Sports.
6 snips Apr 12, 2024
Americans are into decaf coffee for the buzz without the buzz. Amazon's Prime Video hits 200M viewers while Fanatics plans a sports Comic-Con. Office buildings host weddings on weekends for budget fun!
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Decaf Surge Insight
- Decaffeinated coffee sales are surging, outpacing regular coffee growth.
- This aligns with a "drugs without drugs" trend: enjoying rituals without repercussions.
Decaf Discovery
- In 1906, Ludwig von Rosalius accidentally discovered decaffeination by leaving beans in saltwater.
- This accidental innovation removed caffeine while preserving flavor, leading to the first decaf patent.
Amazon's River Strategy
- Amazon's Prime Video viewership reached 200 million, second only to Netflix.
- This success stems from the "river strategy," filling market voids like e-commerce, cloud computing, streaming, and advertising.