The Unstoppable Podcast Domaining 101 With Bill Hartzer, Ish Milly, and Brady
Jun 29, 2025
Bill Hartzer, an SEO consultant and domain investor with decades of experience, shares his insights on domain security and recovery. He explores best practices for safeguarding domains and discusses challenges like insider threats. Listeners learn about effective domain acquisition strategies and the growing role of AI in domain management. Bill also tackles the evolution of SEO, emphasizing the shift from keywords to entities, and delves into the debate on domain pricing transparency. His final tips offer valuable guidance for aspiring domain investors.
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First Big Domain Sale Sparked A Career
- Bill sold his first domain, hotresume.com, in 1998 for about $26,000 after building a resume database with ~1M resumes.
- That early sale launched his long career buying, developing, and selling domains and websites.
Use Police Reports For Domain Recovery
- If your domain is stolen, file a police report and treat transfers as potential federal crimes to force recovery discussions.
- Use legal pressure and direct contact with the thief or reseller to increase chances of regaining the name.
Crawl And Renew Domains Regularly
- Proactively crawl and audit your portfolio with tools like Screaming Frog to detect DNS, title, and landing-page issues.
- Renew valuable domains multi-year and check auto-renew failures regularly to avoid accidental loss.