FreightWaves LIVE: An Events Podcast Keller uses benchmarking to elevate its game: Technologies in action - Carrier Summit 2020
Five years ago, Thomas E. Keller Trucking, a unit of Defiance, Ohio-based Keller Logistics, was dissatisfied with its carrier benchmarking efforts and found itself in the lower quadrant of carriers in terms of measuring its performance. That changed when Keller joined the carrier benchmarking initiative of the Truckload Carriers Association’s (TCA) Profitability Program (TPP), said Jonathan Wolfrum, the unit’s president.
Today, the unit is growing its top line, and is doing so quite profitably, Wolfrum told Todd Davis, FreightWaves’ vice president of customer success and benchmarking, during the second day of the FreightWaves Carrier Summit. Much of the turnaround, Wolfrum said, can be attributed to superior benchmarking processes built out through Keller’s participation in the TPP program. FreightWaves supports the program through ownership and support of its inGauge online benchmarking platform.
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