The Leading Edge Four Steps to Thriving as a Coach: with Brian Whetten
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Mar 30, 2025 In this insightful discussion, Brian Whetten, a seasoned coach with a PhD in computer science and a master's in spiritual psychology, shares his journey from Silicon Valley burnout to coaching success. He emphasizes making money with integrity while navigating the complexities of the coaching industry. Brian introduces a seven-stage framework for client value, explores the contrast between proving worth and providing genuine value, and outlines the importance of commitment for achieving results. His approach integrates personal growth with authentic leadership, highlighting the necessity of transforming both coaches and clients.
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Brian's Transition to Coaching
- Brian Whetten, initially a Silicon Valley founder, transitioned to coaching after experiencing burnout.
- His coaching journey began with self-healing and a desire to help others.
Value in Coaching
- In coaching, value resides in the client's transformation, not the coach's expertise.
- Focus on listening and understanding the client's needs to determine true value.
Finding Your Niche
- Identify a specific problem you've overcome and can help others with.
- Focus on that 'one person, one problem' to provide exceptional value.
