PodCraft | How to Podcast & Craft a Fantastic Show

The Problem With Provocative Titles (And Why We Use Them Anyway)

7 snips
Jun 26, 2025
Dive into the art of crafting podcast titles that grab attention without falling into clickbait traps. The discussion highlights the delicate balance between intrigue and integrity, sharing personal experiences and real-world examples. Learn about new tools like the 'click catalyzer' for enhancing title effectiveness and SEO. Explore the importance of accountability in podcasting communities, fostering motivation and consistency. Plus, discover strategies for building a supportive environment for creators while maintaining authenticity in content.
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ANECDOTE

Misleading Media Headlines Example

  • Media often use misleading or sensational headlines to attract attention, such as falsely claiming Mark Wahlberg earned $20 million for a role.
  • Some headlines are outright lies like The Sun's false story about Freddie Star eating a hamster, eroding trust.
ANECDOTE

Controversy Over Podcast Title

  • Matthew McLean faced criticism over their podcast episode titled 'Is audio being left behind' which sparked polarized and negative comments.
  • The controversy stemmed from using a current debate topic title which attracted some polarized reactions despite balanced content.
ANECDOTE

Cherry-Picked Data Headline Example

  • Colin Gray discussed a video podcasting report headline that cherry-picked data to suggest 90% of Gen Z consume video podcasts.
  • This selective headline caused misconceptions about Gen Z's content consumption despite balanced underlying data.
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