In this episode, Whitney discusses her decision to revise the show format by introducing shorter, solo episodes that provide helpful tips and tricks related to business, spirituality, and mental health. She reflects on current trends in the marketing world such as shifts in the creator economy, innovations in how brands are leveraging influencers, and social media platform changes. She wraps up the episode by sharing some of her current favorite podcasts, books, apps, and spiritual practices.

In this episode of Under the Influence:

Plans for revamping solo episodes into “Hot Shots”
Current marketing and social media industry trends
Changes in how brands are featuring creators on their platforms
Predictions for the future of social media
Learning how to pivot and letting go of what is no longer serving
Whit’s current favorites

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Connect with Whitney:

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Eckis Marketing: @eckismarketing
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More information about the show + businesses: whitneyeckis.com

93. Hot Shot: Current Social Trends and the Ability to Pivot