Morning Brew Daily
AppleTV+ is Losing $1B/Yr & Boeing Banks Big Defense Deal
Mar 24, 2025
The hosts tackle the intriguing question of whether the US is truly in a recession, utilizing cultural trends and memes as indicators. Apple TV+ faces a staggering $1 billion annual loss, raising questions about its future. Meanwhile, George Foreman's legacy as a boxer and culinary icon is honored following his death at 76. Boeing scores big with a defense contract for next-gen fighter jets, beating out Lockheed Martin. Lastly, there's a glimmer of hope as the IPO market shows signs of life, providing a snapshot of the economic landscape.
28:35
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Quick takeaways
- Apple TV+ is struggling financially, losing over $1 billion a year despite having 45 million subscribers amid fierce competition.
- Cultural trends indicating economic anxiety, such as the Lipstick Index and reduced snack spending, reveal changing consumer behavior during uncertain times.
Deep dives
Apple's Streaming Struggles
Apple TV Plus is reportedly losing over $1 billion annually despite having 45 million subscribers, which is significantly lower than competitors like Netflix and Disney Plus. The service's heavy investment in high-profile content, including prominent A-list actors, has not translated into a strong viewer retention or recognizable hits. While Apple aims to use the streaming platform to drive hardware sales, there is uncertainty regarding its effectiveness, as data on whether subscribers are purchasing Apple products is lacking. This situation raises questions about the long-term viability of Apple TV Plus and whether the company should reconsider its strategy to attract more viewers.
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