He built a $20K/month SaaS solo from his bedroom

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Jun 11, 2025

Jack Friks, who built a remarkable $20K/month SaaS from his bedroom, discusses his unique journey utilizing organic social media marketing. He reveals how starting a fresh account and studying viral content can pave the way to success. Jack emphasizes the importance of patience, often needing 30-100 posts to hit the right formula. He shares valuable insights on warming up accounts and converting views into app downloads with strategic calls-to-action, showcasing the power of innovative engagement techniques and even AI in content creation.

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ANECDOTE

Success Comes After Many Attempts

Jack Friks found a winning content format after iterating through hundreds of videos.
He keeps using low-effort two-by-two image posts because they still generate good results.

ADVICE

Use Niche Accounts To Find Formats

Make a new social media account and follow niche content to discover viral formats.
Save compelling videos to use as inspiration when creating your own content.

ADVICE

Warm Up Accounts Before Posting

Warm up new accounts for about a week before posting content to avoid algorithm penalties.
Post only one video a day manually at first to appear as a real human user.

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Join me as I chat with Jack Friks to discuss driving free traffic to mobile apps through organic social media marketing on Instagram and TikTok. He details a specific approach that involves creating a fresh account, studying successful content in your niche, and consistently posting while iterating on formats until finding one that generates significant views. Jack emphasizes that success requires patience, often taking 30-100 posts before finding a winning formula.

Timestamps:

00:00 - Introduction and overview
01:52 - What viewers will learn from the episode
03:21 - Explanation of organic social media marketing approach
05:30 - How to find content ideas and formats
10:53 - Account warming and posting strategy
18:29 - Converting attention into actual app users
20:15 - Using AI to generate content ideas

Key Points:

• Jack Friks shares his journey from making zero to $20k/month using organic social media marketing for his mobile apps
• The strategy involves creating a new account, finding viral content formats in your niche, and consistently iterating
• Properly "warming up" a new account is crucial before posting content to avoid algorithm penalties
• Converting views to app downloads requires strategic calls-to-action without making content feel like advertisements

Link to Jack’s Guide: https://x.com/jackfriks/status/1856013303169847470

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

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FIND JACK ON SOCIAL
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Youtube: https://www.youtube.com/@jackfriks0