Presentation Thinking™ #184. Presentation Book Club: Ivan Wanis Ruiz is re-writing the rulebook
Ivan Wanis Ruiz is ready for us to never be bored during presentations again.
Returning to the podcast for a Book Club style episode we dive into his book, End Boring: A Tactical Approach to Public Speaking and Communication.
For his research, Ivan speaks with buskers, professional wrestlers and police interrogators to study the neuroscience of why people absorb information the way they do. This is counter to a lot of public speaking advice out there, learning only from experts, gurus and elite keynoters.
Ivan brings in simple truths like acknowledging you might never not be nervous during a presentation—so how can you work around that? Understanding our limitations and digital-age attention spans is something we need to evolve with, not against.
All of Ivan’s ideas circle back to the one core goal of any presentation which is to create curiosity—to get the audience asking for more (following you online, ordering a product, asking for demos, etc.).
Through clear case studies and tactical tips that hold up to today’s world of rapid content creation and AI-generated thoughts, Ivan’s book reads like a relevant kick-in-the-ass towards presentation excellence.
This is an episode for: Leaders, managers, webinar creators/hosts, and presenters of any variety (especially those that get nervous).
What’s in the Spice Cabinet?
Read for yourself (or listen via Audiobook!)
Want more of Ivan?
Tune into our previous episode with Ivan, #180 - Ivan Wanis Ruiz is here to revolutionize your public speaking
Follow him on LinkedIn
And his company, Public Speaking Lab
Ivan’s reccos?
Unexpected book reccos:
Demon Haunted World by Carl Sagan & Anne Druyan
Thirteen Steps to Mentalism by Tony Corinda
Propaganda by Edward Bernays
Great speakers: