My guest today is Brent Beshore, he is the founder and CEO of Permanent Equity, a private equity firm that uses 30-year funds to invest in and partner with companies that care what happens next. He is the author of a wonderful book: The Messy Marketplace, Selling Your Business in a World of Imperfect Buyers. Summary In this conversation, Brent Beshore, founder and CEO of Permanent Equity, discusses his unique approach to private equity, emphasizing long-term ownership and the importance of understanding the businesses he acquires. He shares insights from his upbringing, his journey into investing, and the reasons why business owners choose to sell. Brent highlights the significance of customer loyalty and the characteristics of ideal businesses, while also addressing the challenges of running a small business. In this conversation, Brent Beshore discusses the complexities of buying and selling businesses, emphasizing the human elements involved in transactions. He explores the chaos often present in small businesses, the reasons owners choose to sell, and the importance of treating people with care and respect. Beshore also highlights the significance of long-term perspectives in business, the challenges faced post-sale, and how success is redefined through a focus on flourishing and healing rather than mere financial outcomes. Podcast Program – Disclosure Statement Blue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm’s employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.