Intro

In this episode, I speak with Mike Woolsey and Dean Rojas, the Co-Founders of Gassed, which specializes in conversion-optimized creative and paid media management. They share their perspectives on how agencies can squeeze the most ROI out of the content they create and some unique strategies they leverage with their media-savvy clients.

What you will learn in this episode:

How to scale up the content you create.
The importance of investing in longevity when buying media for clients.
The value of a diverse media mix and understanding how that mixture performs on various platforms.
How to optimize the process of generating case studies from client work.
Why content that appears native to the platform tends to perform well.

Bio

Dean Rojas and Mike Woolsey are the Co-Founders of Gassed, a paid social creative agency that combines conversion optimized creative and paid media management to unlock new customer acquisition. Gassed delivers high converting creative assets at scale so your ad spend is as efficient as possible. Gassed combines Media Management along with a high volume of Vertical UGC style videos to combat creative fatigue and help you win on your paid social channels.

Resources:

Website: https://www.gassedagency.com/
LinkedIn Personal: https://www.linkedin.com/in/michael-woolsey-10659b66/
LinkedIn Personal: https://www.linkedin.com/in/dean-rojas-6951a011b/
LinkedIn Business: https://www.linkedin.com/company/gassed/
Media Buying Briefing: https://digiday.com/media-buying/media-buying-briefing-how-tiktok-agencies-work-and-why-they-dont-fear-a-u-s-ban-of-the-app/

215. Maximizing ROI from Content Marketing Efforts, with Mike Woolsey and Dean Rojas