Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Key Insights

• ​ What's the best, must-have skill for creating cash flow and building wealth?
• ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
• ​The harder you work, the more money you make... Not True - That philosophy can destroy you
• ​To achieve true wealth, you must create assets that generate income
• ​You must learn to communicate strategically and influentially
• ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
• ​How to take control of your Shadow Brand (make it intentional)
• ​Build a personal brand based on the Real You
• ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize
• ​Copywriting is the number one skill when it comes to building your brand (Everything is copy)
• ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly

Links

• ​How To Write Copy That Sells - Get your free copy of my most popular, bestselling book (just pay shipping)

Transcript and Video

rayedwards.com/641

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