YouTube, Insta and TikTok: A Guide to Growing Your Social Media Following (Jordan Schwarzenberger - part one)

With audiences increasingly turning to echo-chambers on Instagram, TikTok and YouTube for their entertainment and away from traditional mass-media, is there anything that can bring communities together again?

Jordan Schwarzenberger manages Sidemen, Europe’s most popular YouTube collective – and recently went viral with a thesis over what he described as “the death of monoculture”.

The Forbes 30 Under 30 entrepreneur and member of Downing Street’s Small Business Council tells Amol why he thinks Gen Z are withdrawing into micro-communities.

But he has some radical suggestions for how to survive and thrive in an era where unique social content can count for far more than being part of an established media brand.

GET IN TOUCH * WhatsApp: 0330 123 9480 * Email: radical@bbc.co.uk Episodes of Radical with Amol Rajan are released every Thursday and you can also watch them on BBC iPlayer: https://www.bbc.co.uk/iplayer/episodes/m002f1d0/radical-with-amol-rajan Amol is a presenter of the Today programme on BBC Radio 4. He is also the host of University Challenge on BBC One. Before that, Amol was media editor at the BBC and editor at The Independent.

Radical with Amol Rajan is a Today podcast. If you enjoy this (and you've read this far so hopefully you do), then we think you’ll also like another podcast from Today. It’s called Political Thinking with Nick Robinson and you can listen to Nick’s interviews here: https://www.bbc.co.uk/sounds/brand/p04z203l

This episode of Radical with Amol Rajan was made by Lewis Vickers with Izzy Rowley. Digital production was by Gabriel Purcell-Davis. Technical production was by Phil Bull. The editor is Sam Bonham. The executive producer is Owenna Griffiths.