Many food brands are currently struggling in the market environment, especially those that are plant-based. Numerous such brands are facing difficulties in sustaining their business after attempting to secure market share. One reason for these challenges is that they eagerly entered this exciting market without thoroughly considering their brand identity or building a strong community.

As Joe states, "Our community was fundamental for us to start One Planet Pizza."

When they recognised the potential for vegan pizzas, they established their brand within the vegan community, fostering trust and offering quality products.

In this short, he shares his story of building a large community around One Planet Pizza. Eventually, he offers tips to other fellow plant-based brand owners and shares his views on why plant-based brands often struggle to grow.

Listen to full episode here

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Chapter 1: Fertile Ground