From Zero to $10 Million in the Trades

Can you succeed in the HVAC industry without any experience? Brothers Michael Katz and David Katz did just that; scaling their company, Trio Heating and Air, from zero to over $10 million in revenue in just two years. In today’s episode, these innovative entrepreneurs share their remarkable journey, highlighting key strategies that can supercharge your growth, profitability, and market presence.

Learn how embracing technology, strategic pricing, and relentless execution allowed them to attract A-players, outperform competitors, and dominate their market. Michael and David offer practical advice for overcoming common hurdles in construction and HVAC businesses, ensuring your company thrives even during challenging times.

This is an inspiring story of passion, persistence, and the power of learning from industry leaders. If you’re looking to elevate your construction business, don’t miss this transformative episode!

Key Takeaways

• 01:29 – How two brothers with no HVAC experience built a multi-million-dollar business in under two years.
• 03:42 – The critical importance of aligning visions within a family-run business.
• 06:33 – The unexpected beginnings: From sleeping in a van to selling air filters door-to-door.
• 08:57 – How attending industry conferences like Pantheon completely changed their business trajectory.
• 13:19 – The harsh reality behind rapid business growth—and how to manage it sustainably.
• 15:28 – Turning your lack of industry experience into your biggest competitive advantage.
• 23:42 – Why raising your prices can dramatically boost your profitability (and customer satisfaction).
• 28:21 – How to overcome pricing fears and dramatically increase your conversion rates.
• 32:27 – The secret behind attracting and retaining A-player talent in construction.
• 34:44 – Simple but powerful advice on how to replicate success: “Just copy and paste.”

Connect With Michael & David:

Website: https://trioheatingandair.com/

LinkedIn: https://www.linkedin.com/in/michael-katz-20b751109/

LinkedIn: https://www.linkedin.com/in/david-katz-999319b5/

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