These days, Christmas decorations are on display in stores even before kids go trick-or-treating, and that holiday rush is also true for many shoppers as they take advantage of early deals in October and even before.

However, Black Friday still matters, and consumers are looking for the best deals so they can save a few bucks as they cross items off their lists.

So, what are the best things to buy, and what strategies can get you the best price today, this weekend, and of course, Cyber Monday?

National Retail Expert and Chief Retail Analyst at H Squared Research, Hitha Herzgo, joins FOX Business’ Gerri Willis to discuss expectations for this shopping season, and how both retailers and consumers have responded to the tariff uncertainty. Then Hitha shares some tips on what to buy now and what to wait on.

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Business Rundown: What To Buy And When To Buy It This Holiday Season