Connection Accepted How to get 30k followers without posting anything authentic
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Nov 25, 2025 Jason Saltzman, Head of Insights at CB Insights and a former professional cyclist, shares insights on building a robust LinkedIn presence without traditional influencer tactics. He discusses his journey from cycling to content creation, emphasizing the power of data-driven posts over typical meme-driven content. Jason highlights the importance of engagement density and strategic content planning, arguing that it's not just about follower count but the quality of insights that elevate visibility. He also critiques trend-driven posts, advocating for substantive dialogue on LinkedIn.
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Viral Spark From One Data Flowchart
- Jason stumbled on a viral LinkedIn post by posting a simple flowchart from LiveData proprietary job-change data.
- That post generated more inbound demand in 24 hours than the first three months at his company.
Data-Driven Newsjacking Works
- Jason looks for broadly interesting, provocative stories the data can uniquely tell.
- He prioritizes newsjacking and novel angles that add a data-backed layer to existing conversations.
Consistency Trumps Hacks
- Post consistently and deliver value: Jason posted insights almost daily for two and a half years.
- Show up long-term rather than chasing quick hacks to earn recognition like Top Voice.