Ep. 19 - Angel Li (Sustainable Diet Professional/Plenitude Project Manager & Policy at ENOUGH)
May 5, 2023
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Angel Li, committed to inducing positive societal change for the planet, people, and animals, discusses her journey into the alternative protein industry and strategies for promoting sustainable diets. She emphasizes the importance of personal connections, education, accessibility, and avoiding shaming meat eaters. Advice is given on entering and progressing in the industry.
Persistence and Proactiveness in Pursuing a Career in Alternative Protein Industry
In this podcast episode, Angel shares her journey of how she became interested in the alternative protein industry and her approach in getting into the field. She became a vegetarian out of compassion for animals and volunteered for an animal rights organization. After connecting with the founder of Great Monday, an Asia-based plant-based organization, she expressed her interest in working for them and eventually secured a job as a program officer. Angel emphasizes the importance of persistence and proactiveness, as she took the initiative to reach out again even when there were no job openings. Her story highlights the value of staying determined and showcasing passion for the industry.
Gaining Skills and Insights at Green Monday
Angel discusses her experience working at Green Monday, a pioneering plant-based campaign organization. She highlights the wide range of skills she gained, including project management, event management, and partnership development. As an employee at a startup, she emphasizes the need to wear multiple hats and adapt to different roles. Angel also shares specific examples of campaigns she organized, such as a Green Monday campaign for a hotel group in Singapore that aimed to encourage employees to go plant-based at least on Mondays. This experience allowed her to develop skills in raising awareness, educating employees, and providing practical solutions for adopting a plant-based diet.
Engaging Stakeholders and Overcoming Challenges Through Communication
Angel discusses her approach to stakeholder engagement and overcoming challenges in her work. She emphasizes the importance of not pushing for drastic changes all at once, especially when it comes to corporate partners. Instead, she suggests finding middle ground and gradually increasing plant-based options on menus to cater to a variety of employee preferences. Angel also highlights the significance of making the transition to plant-based diets accessible, fun, and educational. This includes creating communications materials, organizing cooking workshops, and demonstrating that plant-based diets can be delicious and enjoyable. Additionally, Angel shares her advice for those looking to enter the industry, emphasizing the need for adaptability, problem-solving skills, and proactive networking.
Angel Li is committed to inducing positive societal change for the planet, people, and animals. She has 7 years of solid experience managing a EU-funded sustainable protein project as well as community initiatives to shift the public towards a plant-based diet. As a GRI certified sustainability professional with a master’s degree in Sustainable Development, she strives to influence food policy and collaborate with various partners to transform the food system. Prior to becoming Plenitude Project Manager & Policy at ENOUGH, Angel worked in community outreach, stakeholder/corporate engagement, and institutional change development at Green Monday. The advice she gives is to share your ideas and opinions on social media as well as to upskill to evolve with the industry.
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This episode is sponsored by Tälist, a service providing talent solutions specifically focused on the alternative protein industry. They recently released an Impact Calculator to provide a personalized calculation of the positive impact you could make by joining the industry.
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