For over a century, the deli meat company Boar’s Head has built its brand on a promise to customers - to only sell products based on the most exacting standards.

Boar's Head is ubiquitous in the Pacific Northwest, especially if you shop at Kroger stores. You know that logo.

But in September, Boar's Head liverwurst was uncovered as the source of the deadliest listeria outbreak in over a decade.

The problems at Boar's Head stretch up to the C-suites – where a messy family feud may be affecting the company’s response to the safety crisis.

Guest:

Chloe Sorvino, a staff writer for Forbes covering food and agriculture. She’s also the author of Raw Deal: Hidden Corruption, Corporate Greed, and the Fight for the Future of Meat.

Related links:

See omnystudio.com/listener for privacy information.

'A lot of food CEOs have gone away for far less than this': What's behind the crisis at Boar's Head?