Travis Makes Money 629: Brant Cooper | How to Find Product Market Fit
Everybody wants to start big, right, but you have start narrow and focused; who do I want to create value for? Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and Disruption Proof and also the CEO of Moves the Needle.
With over 2 decades of business experience, Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value. As an entrepreneur himself he has experienced all its aspects like IPO, acquisition, rapid growth, and crushing failures. Brant’s success lends itself to the fact that he has a unique take on disrupting people’s ways of thinking in order to become closer to customers.
Let’s get right into this episode and learn from the master how to find product market fit.
Things you will learn in this episode:
[00:01 - 06:35] Opening Segment
- I introduce today’s guest, Brant Cooper
- Bio
- Check out guestio.com and let’s get you some world-class content
- Brant gives us a bit of his background
- Awkward and introverted growing up
- Raised in Cali and Virginia
- Self-taught entrepreneurship
- College for the sake of knowledge
- Living through the ‘.com’
[06:36 - 20:36] How to Find Product Market Fit
- Brant on failure and bouncing back
- Writing on the movement
- Beginning to teach large enterprises
- Everything is changing
- Why you should be a lean entrepreneur
- What ‘lean’ really means
- Reduce waste improve product
- Learning and understanding your customers
- Finding a model that works
- Why startups fail in the first place
- Always keep learning
- What to test - unknown and fundamental assumptions
- Gathering data from your market segment/network
- A word from our sponsor
[20:37 - 29:04] Alternatives to Venture Capitalism
- How to know when it’s time to raise capital
- Raising for intellectual property
- Alternatives to raising funds for founders
- Taking power for yourself
- Put off the institutional raise
- Own it and take charge as CEO
- Form relationships before the pitch
- Network is king
- Products change behavior - know, like, and trust
- Cutting through the noise
[29:05 - 38:48] Closing Segment
- Who you know, or what you know
- It’s a sequence, what unlocks who you know
- Who you know gets you to success
- Playing devil’s advocate for the ‘what’
- You need a what that no one else has
- ThE RaNdOm RoUnD
- How to engage with Brant
- Links below
- Final words
Tweetable Quotes:
“Having faith in your own self, being able to take care of your own economy… is really what entrepreneurism is all about.” - Brant Cooper
“‘Lean’ is how do I reduce the waste in producing whatever value I’m trying to do.” - Brant Cooper
“Everybody wants to start big, right, but you gotta start narrow and focused; who do I want to create value for?” - Brant Cooper
Resources mentioned:
Connect and engage with Brant on LinkedIn, Twitter, and Facebook. Check out https://brantcooper.com/ for even more resources.
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