DTC POD: How The Best Brands Are Built How SuitShop successfully rebranded and continues to grow with content, email, and paid (with Kristen Jones, Director of Marketing at SuitShop)
- “It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD
- “We're inclusive, and you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD
- “Understanding the customer journey in the beginning, I think, is the most important thing that you can do before getting started with an outline.” @kristenxjones #DTCPOD
- “You want it to be really clear in the beginning about what makes your brand different.” @kristenxjones #DTCPOD
- “Through iterating and talking to our customers and learning, we've been able to figure out exactly what they want and we've been able to continue that.” @kristenxjones #DTCPOD
We Speak About:
- [01:08] Kristen introduces herself and SuitShop
- [03:01] Managing long-form content and content marketing
- [06:15] Outsourcing content
- [09:54] The process of rebranding
- [14:30] Features of personalized automation marketing
- [18:28] Managing a hyper personalized flow
- [22:18] Building an effective pay funnel
- [26:48] Having enough content and creative
- [31:15] Secret cyber monday tip
- [32:45] What’s next for SuitShop and where to find the brand, and Kristen Jones online
How SuitShop thinks about content, email, paid ads, and growth
Kristen Jones, Director of marketing at SuitShop, joins the POD to give some insight on the direct-to-consumer content and creation
SuitShop is an inclusive clothing brand that specializes in suits for everyone
Kristen and the brand have been focusing their efforts on curating the new brand image that highlights their inclusivity to men, women, children, and pets
An approach is taken with the customer service strategy by offering a personalized automated flow system that allows for more focus on the marketing strategy
Kristen recognizes that when you state what your brand stands for, It has to be part of every business decision that you're thinking about
Understanding the customer journey is key to DTC growth
SuitShop stands out as an eCommerce clothing line that optimizes and personalizes the customer experience
The brand curated a personalized journey for consumers by implementing a funnel system that divides customers into 3 categories to help further assist them
Kristen is consistently working toward where to add value propositions or benefits versus features and ultimately curtains the best content for consumers
The brand also utilizes outside sources to assist in marketing optimization
Kristen recommends reaching out to potential influences and “shooting your shot”
Stay tuned as Kristen discusses paid ads, email marketing, and advice for black friday and cyber monday sales
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Mentioned Links:
SuiShop’s website: https://suitshop.com/
Kristen Jones twitter: https://twitter.com/kristenxjones