The Near Memo Bing transformed by AI, Groceries drive Walmart upscale & Ecommerce invests in PPC & SEO
Microsoft’s transformation of Bing with AI & some smart moves: There are now millions of people on the BingChat waitlist. And many have noted a positive reaction to the bot. But the compressed hype cycle around the release of ChatGPT and BingChat, a series of stories bemoaning the “nature” of the chatbot.
Will users start shifting their searches to Bing? Has Microsoft pulled off the search coup of the decade?
Walmart overcomes stigma of evil & appeals to upscale shoppers: Walmart, under the direction of CEO Doug McMillon, has overcome a terrible reputation and built out effective online-offline commerce capabilities. Using groceries as their ‘hook” they are attracting more upscale customers with easy online ordering and curbside pickup. To further engage this long elusive audience, Walmart is not building out stores with a more Target (or as my sister say Targeé) like feel.
100 Ecommerce execs are investing more in SEO & PPC: With fear of recession, paid search increased 12% while influencer marketing and paid social were both down. SEO and PPC high ROI investments and demonstrate the importance of search when you need to acquire new customers and increase sales.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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