Making games go boom: balancing pleasure & frustration

How do you make games go boom? Balancing pleasure and frustration, says long-time growth expert Elad Levy.

In this Growth Masterminds we chat with growth guru Elad Levy, who sold his last game company to Playtika. He's also led growth and marketing and co-founded numerous other tech startups.

Our focus: making games growth. We chat about:

- data

- testing

- predictions

- generative AI

- engagement

- live ops

- and, of course ... game design