The Journal.
Ben Shapiro and Preet Bharara on the ‘Podcast Election’
Jan 20, 2025
In this engaging discussion, Ben Shapiro, a sharp conservative commentator, and Preet Bharara, an insightful legal voice, delve into how new media influences politics. They highlight the growing power of podcasts in the 2024 election, as candidates engage younger audiences. The conversation touches on the economic pressures of modern media, the importance of authenticity in commentary, and the need for open dialogue to bridge divides. It’s a thought-provoking exploration of how political views are shaped and shared in today's media landscape.
23:44
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Quick takeaways
- Podcasts have significantly influenced public perception in the 2024 election, enabling candidates like Trump to effectively engage younger audiences beyond traditional media's constraints.
- The intimate and long-form nature of podcasts allows for deeper dialogues, fostering a more authentic representation of political figures that can sway listener opinions.
Deep dives
Impact of Podcasts on the 2024 Election
Podcasts played a significant role in shaping public perception during the 2024 election, particularly for candidates such as President Trump. By utilizing the podcasting platform, Trump was able to reach younger audiences more effectively than traditional media allows, as podcasts typically attract listeners aged 40 and under. This long-form format allowed voters to engage with Trump beyond soundbites, offering insights into his personality and cultural narratives that resonated with many listeners. In contrast, failure to capitalize on this medium by Kamala Harris limited her outreach and engagement with potential voters.
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