Collin Mitchell discusses a very important topic today in Sales Transformation. Understanding buyer personas is key to knowing the market you have to hit and the niche that you will develop. Collin will be discussing further the benefits of knowing your buyer personas and how you can start to grow your sales.

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HIGHLIGHTS

Benefits of understanding buyer’s persona
How to understand your buyer’s persona
Looking for customer patterns

QUOTES

Collin: "If you're in sales, you may have one buyer persona, or you might have multiple. But it's extremely important that you know these personas inside and out.”

Collin: "The more that you can narrow in on a buyer persona, the more specific you can get about who it is that you best serve. And also get super clear on who you are not best to serve.”

Collin: "It's gonna be different, but you might see some patterns. And it's important to look for these patterns.”

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#294 S2 Episode 163 - Understanding Your Buyer Personas