Margins in Mulch: Buying a $1m Erosion Control Business
Oct 10, 2024
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Greg Bruns, a former banker turned entrepreneur, shares his journey into the world of business ownership with Allied Hydro Mulch, an erosion control company. He discusses the challenges of transitioning careers and reveals the unexpected realities of ownership. Topics include the critical importance of erosion control to infrastructure and the impact of weather on finances. Greg also highlights the intricacies of cash flow in project-based businesses and the benefits of involving employees in decision-making.
Greg Bruns transitioned from banking to owning a hydro-mulching business, inspired by local entrepreneurs and seeking personal fulfillment.
Managing cash flow proved complex for Greg as project payment delays exposed vulnerabilities in his new business's financial stability.
Building relationships with employees and clients is crucial for Greg, as he aims to establish credibility while honoring the previous owner's legacy.
Deep dives
Transition from Banking to Business Ownership
Greg Bruns reflects on his journey from a successful banking career to owning a small hydro-mulching business. While he admired local entrepreneurs and their achievements, he felt like a supporting character in their stories. After years of exposure to various businesses as a banker, he decided to pursue ownership himself, inspired by a friend's success in business acquisition. Now, having transitioned to entrepreneurship, he feels fulfilled, having taken the most crucial first step toward his dream.
Challenges in the First Months of Business
The difficulties faced by Greg in his initial months of owning the hydro-mulching business have been significant, especially due to its dependence on weather conditions and project-based revenue. Following a hurricane that devastated Houston, his business saw a sharp decline in revenue, which underscored the vulnerability of his new venture. Furthermore, Greg encountered operational challenges stemming from a lack of relevant experience in construction and managing a small business. These hurdles not only affected cash flow but also tested his ability to lead and adapt quickly in an unpredictable environment.
The Learning Curve of Cash Flow Management
Greg experienced firsthand the challenges of cash flow management, a critical aspect often underestimated in small business ownership. Despite his background in banking, he found that managing working capital is a complex process, especially when project payments are delayed. The lengthy payment terms from clients necessitated careful planning and proactive financial management to ensure operational stability. As he navigated the realities of running a small business, he realized the importance of being prepared for fluctuations in revenue and maintaining a cash reserve.
Navigating Relationships with Employees and Clients
Building relationships with both employees and clients has posed unique challenges for Greg as he transitioned into his new role. While he has fostered good rapport with staff by involving them in decision-making and demonstrating a willingness to work alongside them, he acknowledges that some clients are still attached to the previous owner. This dynamic makes it crucial for him to establish his credibility and ensure smooth client relations while keeping the legacy of the business intact. Greg understands the necessity of managing these relationships to sustain the business and continue its legacy.
Advantages and Drawbacks of the Asset Sale
Greg's acquisition of the hydro-mulching business was structured as an asset sale, which presented both benefits and challenges. Although it allowed him to start fresh with a new entity, it also meant establishing new lines of credit with vendors and tackling increased operational hurdles. Learning the intricacies of the business and overcoming the stigma of being a new owner in an established environment has been a constant adjustment. Despite the initial struggles, he sees the potential for future growth and recognizes the advantages of the asset sale in starting with a clean slate.
The Potential for Growth and Diversification
Looking ahead, Greg is optimistic about the growth possibilities for his hydro-mulching business. With demand for erosion control services rising, he recognizes opportunities to potentially expand operations, increase equipment purchases, and hire more staff. He is also considering diversification strategies, such as introducing new services to cater to a broader market. By leveraging his existing customer relationships and the skills of his employees, Greg aims to drive the business forward as he learns more about the industry and identifies new avenues for revenue generation.