The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

775: If You Hate Selling, Try This Approach Instead

7 snips

May 20, 2024

Storytelling strategist Akua Konadu shares tips on leveraging stories rather than sales pitches to engage audiences on social media. She emphasizes the importance of authenticity, personal narratives, and connecting with customers through storytelling. Akua's 'Storyselling' techniques aim to humanize brands, evoke emotions, and build trust with target audiences.

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INSIGHT

Power of Storytelling and Proof

People are weary of repeated buzzwords and inauthentic sales pitches on social media.
Storytelling and providing proof through data creates trust and connection with your audience.

ADVICE

Craft and Evolve Origin Stories

When crafting an origin story, share your purpose, values, and lessons learned.
Continually evolve your origin story to stay aligned with your current self and audience.

ADVICE

Collect Stories from Everyday Life

Collect stories daily by being present and noting relatable everyday moments.
Use small moments, like conversations or experiences, to connect with your audience meaningfully.

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In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories.

Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too!

Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success!

In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too.

Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz

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