Trevin Wax explores the challenges of spreading the gospel in a culture of expressive individualism.

His talk is followed by a discussion with Dean Inserra and Christine Hoover. The panel discusses the effects of expressive individualism on North American culture, emphasizing the transformative power of the gospel to address feelings of inadequacy and shame. They highlight the rise of personalized pseudo-religions and stress the importance of local church engagement and deep relationships in ministry. Regardless of the prevailing culture, the gospel has the power to fulfill people's deepest longings.