What’s more important: driving more traffic or improving conversions?
How do you find and fix areas in your store and ecommerce funnel leaking money?
What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?
My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.
He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests
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