Mistakes of Being "The Face": Building a Brand without changing who you are, imposter syndrome, & dealing with the haters

Apr 12, 2023

Explore the thrilling ride of being the face of a brand, where authenticity battles societal pressures. Discover how to tackle imposter syndrome and deal with negativity while staying true to yourself. Hear about the power of a 'designated encourager' and how genuine connections lead to loyal customers. Dive into the balance between money and passion, and learn to embrace growth even if it means leaving behind what no longer serves you. Tune into strategies for thriving in a judgmental digital landscape while keeping your brand integrity intact.

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ADVICE

Overcoming Imposter Syndrome

Acknowledge feelings of imposter syndrome, but don't let them paralyze you.
Find a trusted advisor who can remind you of your qualifications and accomplishments.

ADVICE

Managing Online Feedback

Avoid becoming overly attached to comments, both positive and negative.
Don't let the emotional rollercoaster of online feedback dictate your content creation.

INSIGHT

Leveraging Criticism

Criticism, even negative, can boost visibility.
View negative comments as an opportunity to reach a wider audience.

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Ever wondered what its like to be the face and leader of a massive brand? In a world full of likes and comments, how do you continue to keep putting yourself out there? How do you continue to allow yourself to be led by the positive and encouraging ones instead of being distracted and discouraged by the negative ones?

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“I think somewhere in the 100,000 follower range is where my mindset shifted about all of it.” -KP

“Jesus has the biggest following even if you don’t believe, and a lot of people still don’t like and talk crap about him so why do you think you are excused of that same heat?” - KP

“You can’t get too high on the highs and low on the lows.” -BP&KP

“I want to be 100% me in every area.” - BP

“Your beliefs don’t have to be the centerpiece for your business’s advertising, you’ll just get trapped if you aren’t who you are.” -BP

If we didn’t speak our beliefs on the front-end then people wouldn’t be able to self sort into ‘Am I a good fit to work with them or not?’” -KP

“Is money more important than the thing that you are supposed to be doing?” -BP

Key Moments:

Looking back at what it felt like to feel under qualified to personally help people and how it affected the content creation process. (8:56)

Finding the right mindset on how to deal with some of the nastiest comments. (19:35)

Realize that criticism gets exposure to help understand how negativity on the internet can be used productively. (23:47)

Don’t be luke-warm when creating a personal brand on the internet. (31:54)

Understanding the different seasons of losing and gaining followers. (51:45)

You have to treat your customers like your children, not your spouses. (1:07:02)

The Mistakes:

Mistake 1: Leaning too heavily on the feeling of feeling like a fraud at the beginning of the journey. (10:19)

Mistake 2: Getting too attached to the comments. (18:56)

Mistake 3: Allowing my identity to become my popularity. (48:42)

Mistake 4: Not realizing someone was pooping on my porch soon enough. (58:04)

Mistake 5: Trying to be my customer’s and brand’s savior. (1:04:55)