Kasra Dash, owner of 600+ R&R sites, discusses link building, toxic links, disavowing links, and his casino/gambling affiliate sites. They also cover the importance of Google My Business profiles, toxic links' impact on rankings, entering the casino industry, interlinking and user experience, and optimizing acquired domains.
Targeting specific niches maximizes profitability in local SEO.
Promptly disavowing toxic links is crucial for website recovery.
Tiered link building strengthens the authority and impact of existing links in established websites.
Deep dives
Rank and rent properties and local SEO insights
The podcast episode featured Kastra Dash, who discussed his experience with rank and rent properties and local SEO. He explained how his agency has built up a large portfolio of over 650 rank and rent websites. Kastra emphasized the importance of targeting specific niches within local SEO to maximize profitability. He also discussed the significance of Google My Business (GMB) listings and the impact they can have on organic rankings. Furthermore, he highlighted the value of high-quality content and backlinks in local SEO strategies.
Proactive disavowing of toxic links and the impact on website recovery
Kastra shared insights on the importance of proactive disavowing of toxic links for website recovery. He cited a case study of a website that saw a significant drop in traffic due to toxic links from guest post sites. He emphasized the need to disavow such links promptly to minimize negative effects. Additionally, he mentioned the use of a backlink regeneration strategy to rebuild referring domains after toxic links are disavowed. Kastra also highlighted the positive impact of core algorithm updates on website recovery following disavowal.
Becoming an ODYS mentor and leveraging expired domains
Kastra discussed his recent role as an ODYS mentor and the benefits of leveraging expired domains for affiliate marketing. He explained how buying expired domains can help skip the sandbox process and expedite website growth. Kastra mentioned his plans to provide case studies and guidance on building affiliate websites using ODYS's inventory of expired domains. Furthermore, he touched upon the challenges and potential profitability of the casino industry, emphasizing the need for a dedicated team and effective monetization strategies.
The importance of tiered link building
One important insight discussed in the podcast is the significance of tiered link building. The speaker emphasizes that while acquiring relevant guest posts or backlinks from high-authority websites is beneficial, it is crucial to implement tiered link building to those specific anchors. This involves directing more power to the exact match or partial match anchors through additional quality links. By doing so, the speaker suggests that the page receiving the links gains more power, which ultimately contributes to ranking success. The use of tiered link building is recommended for established websites that have been live for a considerable period, as it helps strengthen the authority and impact of the existing tier one links.
The impact of toxic links and the importance of disavowing
Another key point discussed in this podcast episode is the concept of toxic links and their detrimental impact on website rankings. The speaker highlights a personal experience where toxic links caused a significant decline in website traffic. They emphasize the necessity of proper link analysis and disavowing toxic links to restore website rankings. The speaker recommends using tools like Link Research Tools (LRT) to identify toxic links and take appropriate action. Furthermore, they emphasize the importance of content optimization, user experience, and link quality in competitive industries like gambling and finance. The speaker also suggests using unique images on websites and avoiding stock images to enhance originality and relevance.
Episode #10 of Forte Growth with Kasra Dash who owns 600+ R&R sites alongside his casino/gambling affiliate sites.
James de Lacey spoke with Kasra on building links (citations, tiered links), toxic links, disavowing links and his casino and gambling affiliate sites.
A total jampacked episode covering a lot of topics that Kasra has been testing with proven results.
