Founders Forum: The Key Steps to Turning Your Site Into a Conversion Machine

Oliver Kenyon, co-founder of ConversionWise, a fully qualified chef who has spent over 20 years working online, and has built the largest affiliate community in the world! With a team of 60+ members, this powerhouse CEO is leading ConversionWise to generate $400-500k in MRR while working with over 3,500 brands globally.

In this episode you'll learn from one of the the best (literally) in the industry regarding conversion strategies, landing page design, and affiliate marketing.

Oliver specifically shares his thoughts on conversion rate optimization (CRO) and the importance of focusing on revenue per session rather than just conversion rate. He also discusses the challenges of benchmarking CRO results, as it varies depending on factors such as price points and brand uniqueness.

Key Takeaways:

• The importance of focusing on revenue per session
• How to avoid doing this 1 thing without testing first
• Why this testing is crucial for identifying and removing conversion funnel distractions.
• How a trust policy bar can showcase trust indicators and a testimonial to handle objections your brand may encounter 
• Why Social proof, is essential for increasing conversions. 
• How the use of countdown timers, inventory timers, and seasonality can rapidly drive sales. 
• Why you should prioritize quality over quantity when running A/B tests

To learn more about Oliver and his team at Conversion Wise head here: www.cnvrsn.co/conversionwise 

To connect with Oliver follow him here on X: https://x.com/oliverkenyon

To lean more about the Foxwell Founders Community head here: www.Foxwelldigital.com/membership