With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there's a relatively new offering from Instagram that may provide the solution: Instagram TV (IGTV.) IGTV displays full screen, vertical videos that can be up to an hour long. Video, in and of itself, is a great opportunity to nurture the "know, like and trust" aspect of warming your audience by showing them a more personal side of your business or brand. Think of the possibilities: vlogging, behind the scenes glimpses, influencer marketing, and repurposing content used on other social channels. The possibilities are limited only by your creativity! https://www.theagentsofchange.com/267
The Agents of Change Digital Marketing Podcast