Contractor Growth Network #86: Using These 6 Persuasion Tactics
The ability to persuade people to do what you want has built the biggest and greatest things in world history. From empires to mom and pop shops, the power of persuasion has been an essential tool to success. According to Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion, there are 6 tactics when it comes to the art of persuasion. Today, Logan and Alex are sharing with you just how to utilize these tactics in order to grow your business today. Persuasion is the foundation of making any sale ever, so stay tuned and pay attention.
In this episode, we talk about…
- Exploring reciprocity - giving first in order to ask and receive
- Using reciprocity as a business owner for mutual benefit
- Why people continue to work with good and bad companies
- Commitment vs. consistency: getting stuck in your ways
- Establishing social proof to gain credibility with customers
- Stepping in as the pro so that people know you are the authority
- The idea that people don’t hire businesses, people hire people
- Focusing on your “why” and customer service
- Utilizing the concept of scarcity in order to tap into a customer’s FOMO
- Placing items and deals based on price point to influence customer
Links to resources:
Influence: The Psychology of Persuasion
Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com
For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A