Intelligence Squared

Muppets in Moscow: The Story of Making Sesame Street in Russia

Feb 1, 2023
Natasha Lance Rogoff, an award-winning producer and filmmaker, shares her journey as the executive producer of Ulitsa Sezam, bringing Sesame Street to post-Soviet Russia. She discusses the cultural shifts and challenges of adapting beloved characters for a new audience during a turbulent time. The conversation highlights the innovative blend of folklore, music, and educational values to resonate with Russian children. Natasha also reflects on the enduring impact of the show and envisions a future where the Muppets could return to Moscow.
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ANECDOTE

Biden's Muppet Diplomacy

  • Senator Biden spearheaded the initiative to bring Sesame Street to Russia, seeing the Muppets as ambassadors of democratic values.
  • Congressional bipartisan approval secured funding for an original Russian Sesame Street.
ANECDOTE

An Unlikely Candidate

  • Natasha Lance Rogoff initially felt unsuitable for producing Ulitsa Sezam, having previously made serious films about anti-Western figures in Russia.
  • Sesame Workshop approached her after a screening of her film, recognizing her experience in Russian television.
ANECDOTE

Muppet Culture Clash

  • The Russian creative team initially disliked the Muppets, preferring traditional wooden puppets.
  • After training at Sesame Workshop, the team embraced the idea and developed unique Slavic-style Muppets.
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