Analyzing why Apple's Pippin gaming console failed in 1996, discussing its challenges in the gaming industry. Plus, Mattel's entry into games and a Froot Loops-flavored Icee. Join hosts Jon Weigell and Juliet Bennet for more interesting stories.
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Quick takeaways
Apple Pippin failed due to high pricing compared to competitors.
Steve Jobs' return to Apple led to the discontinuation of the Pippin, signaling a shift in strategy towards in-house hardware development.
Deep dives
Introduction to Apple Pippin Console
In 1996, Apple ventured into the gaming console market with the Apple Pippin, created through a partnership with a Japanese toy maker, Bandai. The device, with a simplistic Apple operating system, aimed to not only provide gaming entertainment but also serve educational purposes. Offering internet connectivity, keyboard and mouse support, and a wireless controller, the Apple Pippin was positioned as a multi-functional machine.
Market Challenges and Pricing
Despite its potential, the Apple Pippin faced challenges due to market competition and pricing. Priced at around $600 in 1996, equivalent to over $1,000 today, it was significantly more expensive than its competitors like Nintendo 64 and PlayStation, which were half the price. With a limited game library of only about 25 titles and reluctance from developers, the console struggled to gain traction in the gaming market.
Steve Jobs' Influence and Conclusion
The eventual failure of the Apple Pippin was further cemented by Steve Jobs' return to Apple in 1997, where he discontinued the Macintosh clones project and focused on an all-Apple product lineup. Jobs' decision to pull the plug on the Pippin highlighted Apple's shift towards in-house hardware development and exclusive software. This move, along with market competition and pricing issues, led to the Apple Pippin's demise, marking a significant chapter in Apple's gaming technology history.
Apple Pippin was a gaming console released in 1996. It was Apple’s big play to enter the gaming industry and… it didn’t really pan out. Today we’re analyzing exactly why this product failed and if it even had a chance to begin with. Plus: Mattel is getting into games, and there’s a Froot Loops-flavored Icee.
Join our hosts Jon Weigell and Juliet Bennet, as they take you through our most interesting stories of the day.
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