Sandra Matz: The truth about your digital footprint

Do you know what your digital footprint is?

We all know that overusing digital devices isn't good for us. But do we know the full extent of what we leave behind when we use our phones or laptops?

In this episode I am joined by Professor Sandra Matz to discuss the digital footprints we leave for companies and other individuals to use. Sandra talks about the misuse of digital footprints and the actions we can take to take back control of it.

We also explore what can be done to create regulation change in regard to the use of our data. A quite shocking but essential episode for all of us as we leave our digital trail in the world.

“Don’t stop at what’s legal. Think about what’s ethical.”– Sandra Matz

You'll hear about:

·      Digital footprints encompassing both explicit identity claims and behavioural residue.

·      How people are often unaware of the extent of their digital footprints.

·      Ways machine learning can provide insights into mental health and behaviour.

·      How data can be used ethically to improve individual well-being.

·      Why data considerations must be ethical as well as legal.

·      Federated learning can protect user data while still providing insights.

·      Regulation being necessary to protect personal data.

·      Why collective action is essential for meaningful change in data regulations. 

About Sandra Matz:

As a computational social scientist with a background in psychology and computer science, Professor Sandra Matz studies human behaviour by uncovering the hidden relationships between our digital lives and our psychology. Her goal is to make data relatable, and help individuals and businesses make better and more ethical decisions. 

Over the last 10 years, she has published over 50 academic papers in the world’s leading peer review journals, and her work has been frequently covered by many of the major news outlets. She lives in New York with her husband Moran Cerf and her son Ben Cerf.

• Profile: https://sandramatz.com/

• The book ‘Mindmasters’: https://www.mindmasters.ai/

• Personality Test: https://www.mindmasters.ai/mypersonality

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