E-commerce accounting: the evolving niche with Joe Cox

Joe Cox is the Founder and Managing Partner of Ecommerce Accountants LLP—the leading accountancy in the UK for e-commerce businesses. In this episode, Joe shares his story of being an e-commerce seller who spotted an opportunity to serve like-minded entrepreneurs in the accounting domain (eventually creating Ecommerce Accountants). Joe and Stuart discuss the trajectory of Ecommerce Accountants, their tech stack, the nuances of working in this niche, the impact of COVID and Brexit on e-commerce, and Joe’s passion for traveling.

Together they discuss:

• Joe’s trip to Karbon X (1:20)
• Growth and marketing at Ecommerce Accountants (2:30)
• Joe’s professional journey and the story of Ecommerce Accountants (5:20)
• The fun of being an e-commerce accountant vs. an e-commerce seller (8:00)
• Watching clients grow along the way (9:10)
• Impact of COVID and Brexit on e-commerce (10:30)
• What it’s like working at Ecommerce Accountants (13:30)
• Workforce and types of clients at Ecommerce Accountants (14:50)
• Plans on a geographical expansion (17:00)
• How Karbon can help with segmenting businesses geographically (18:10)
• The tech stack at Eccomerce Accountants (19:10)
• Reporting to clients (22:40)
• The idea of creating benchmarks for clients (25:00)
• The main supplier of e-commerce products (28:20)
• What’s going on in Joe’s life (29:30)