ACCESS Avi Schiffmann thinks AI can be your best Friend
10 snips
Oct 2, 2025 
Avi Schiffmann, the innovative founder of Friend AI, dives into the whirlwind of his provocative NYC billboard campaign. He discusses the backlash of graffiti and vandalism that has ironically validated the project's cultural impact. Avi emphasizes AI as a companion rather than a mere tool, tackling the nuances of personality design and user preferences. With plans for retail distribution, including a partnership with Walmart, he outlines how Friend aims to reshape emotional support in everyday life. Get ready for a thought-provoking ride on the future of companionship!
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Companionship Over Utility
- Avi positions Friend as an emotional, always‑listening companion rather than a utilitarian gadget.
- He believes this redefines relationships and will become culturally accepted over time.
Japan Trip Sparked The Idea
- Avi recounts feeling less lonely while staying in a Japanese Airbnb around other people.
- That experience inspired him to build a device that conveys the sense of presence even when offline.
Campaign As Cultural Land Grab
- Avi views the subway ad campaign as a long‑term cultural land grab, not a short‑term metric play.
- He values the brand and conversation lift more than immediate sales or metrics.