Why More Agency Founders Are Stepping Out from Behind the Logo

If you’ve ever wondered whether building your personal brand is worth the time or struggled to show up online in a way that feels real and strategic—this episode is for you.

In this episode of the Small But Mighty Agency, I sit down with Lauren Shirreffs, founder of Two Social and social media strategist to 250+ brands, to help you rethink how you show up online. 

Lauren’s personal brand has become a magnet for opportunities, and today, she’s sharing how you can build one that attracts right-fit clients, top talent, and powerful collaborations.

You’ll hear what’s working for her personal brand on social media, how to take creative risks without losing your voice, and what it really takes to build a personal brand that grows your agency.

Here’s what you’ll discover: 

• Why your personal voice matters more than your agency page
• What kind of content is resonating right now
• How to build trust by sharing not just wins—but lessons from mistakes
• Why your team’s presence online can boost your brand more than you think
• How to define your boundaries so showing up feels aligned, not performative

Whether you’re just getting started or refining what’s already working, this episode will help you show up more confidently and consistently.

Resource and Links: 

-Instagram: @laurenmarias

-Agency IG: @2_social

-LinkedIn: Lauren Shirreffs

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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep127

Podcast Edits by Lindsay Curtis